My name is Caroline. I'm a strategist, brand storyteller, and problem-solver based in Austin, TX.
// what I do, and how I write
I author voices for brands and construct strategic frameworks that illustrate the story of a business. From tone of voice to information architecture, I help businesses and creative teams color experiences through non-visual design.
I aim to develop language systems and brand personalities as unique and unrivaled as a logo. I’ve worked among multidisciplinary creative teams for seven years, exploring the intersections of visual design and written storytelling to create moments of consequence.
I’m equally versed in the languages of CMOs, creative directors, VPs of Strategy, and The Economist. I’m also a spirited advocate of Oxford commas.
// who I work with
Presently, I’m working with Public School and the Czarnowski Collective to head strategy engagements for live and digital brand activations. I also execute communication strategy and on-brand copy direction as a trusted partner for several of our Fortune 500 clients.
erstwhile —
Directed brand strategy, dialect development, and revised-in-market brand engagements with forward-thinking clients seeking a reclaimed identity through messaging and language, alongside digital and experiential hybrid agency Accomplice
Early-stage marketing efforts and SEO/brand development for an AI-powered software company, SparkCognition, Austin’s newest unicorn after receiving $123M in series D funding
Brand development and language system authorship preempting a $4M seed round for an Austin quantum computing startup, Strangeworks
Patient/provider health communication strategy for the Dell Medical Center at the University of Texas at Austin, and others.