CL is a strategist, game master, and storyteller based in Austin, TX.
// what I do
I author, architect, ghostwrite, and benevolently manipulate voices of brands to crystallize the story of a business. I aim to develop meaningful real-life moments through narrative, system design, and story personalities that are as unique and unrivaled as a logo.
In both my experiential work and the games I facilitate, I am most known for my surgery: I pull apart all that exists in the intersections of visual design, written storytelling, and the depths of the human heart to create arresting moments of memorable consequence.
I’m equally versed in the languages of CMOs, creative directors, VPs of Strategy, and The Economist. I’m also a spirited advocate of Oxford commas.
// who I work with
Presently, I’m working with Public School and the Czarnowski Collective to head strategy engagements for live and digital brand activations. I also execute communication strategy and on-brand copy direction as a trusted partner for several of our Fortune 500 clients.
erstwhile —
Directed brand strategy, dialect development, and revised-in-market brand engagements with forward-thinking clients alongside digital and experiential hybrid agency Accomplice
Early-stage marketing efforts and SEO/brand development for an Austin-based autonomous system software company, Avathon (formerly SparkCognition), which received $123M in series D funding
Brand development and language system authorship preempting a $4M seed round for an Austin quantum computing startup, Strangeworks
Patient/provider health communication strategy for the Dell Medical Center at the University of Texas at Austin, and others.