With admirable if disturbing candour, he concluded that "I would rather be thought of as evil than useless." 

(The Guardian on Rory Sutherland, President of the Institute of Practitioners in Advertising)

The Legion of Doom seeks to destroy the pervasiveness and repetition of advertising on mankind by imbuing brands with distinctive identities, strategies, and experiences.

We aim to play advocatus diaboli, executing due diligence in the service of ultimate good in order to make ideas unapologetically extraordinary.

The Legion of Doom is a consulting firm that was not formed to create and rechurn carbon copies of what's been done in the past. We challenge articles and thought leadership pieces that lift branding and campaigns onto a righteous hero pedestal. Instead, our mission is to encourage forging one’s own path and relentlessly pursuing new routes to success - and we won't stop until we find solutions set to stun. 

We're in the business of being memorable. This isn’t Times New Roman, watching paint dry, or sitting in Austin traffic. This isn’t playing it safe. This is tireless scheming and, on occasion, the affable evil.